News


Pedal on the Pier

On Sunday June 4th, several of our current and former just keep livin students volunteered to participate at the Pedal on the Pier fundraiser, held at the iconic Santa Monica Pier, overlooking the Pacific Ocean. This outdoor physical philanthropy event, during which 400 + riders cycle for 5 hours/100 miles along with some of the city’s top cycling instructors, is one that we always love supporting. This annual event raises money for the Harold Robinson Foundation, which provides the funding and resources to send Los Angeles’ less fortunate children to camp in a safe and nurturing environment, far away from the stress that most of them face on a daily basis. We are lucky enough to get to send our… Read More »

Venetian Blackjack Tournament

We were honored to be selected by The Venetian Las Vegas as the charitable beneficiary of a Blackjack Tournament they put together on Saturday, June 17th. Our very own Matthew McConaughey hosted the event, which was an exclusive gathering for some of the hotel and casino’s special guests. Attendees included actress Ali Larter (“Resident Evil: The Final Chapter”), Hayes MacArthur (“Angie Tribeca”), Country singer Jack Ingram, and Butch Gilliam of CNBC’s “West Texas Investors Club.” The event’s menu featured such delicacies as poached truffle egg custard with caviar and wagyu beef tartare. In addition to his hosting duties, McConaughey also served as Auctioneer for the evening, bringing in some additional funds by auctioning off enticing packages such as premiere tickets… Read More »

JKL Shining Stars at Eastern Hills HS in Dallas

We want to give a special shout-out to recognize the amazing accomplishment of four of our just keep livin students at Eastern Hills High School in Dallas – Estrella Martinez, Vanessa Espinoza, Dafne Luviano and Doreen Nvambuka. Estrella and Vanessa will be graduating in the top 2% of their graduating class, Dafne will be graduating in the top 10% of her graduating class and Doreen has received a full ride scholarship to TCU! Estrella, Vanessa and Dafne will all be attending UT Arlington. Congratulations to these four ladies along with all of our graduating JKL Seniors. We know that this will be only the first of many proud, successful moments for these fantastic students! Pictured from left to right: Dafne,… Read More »

Thank you Daniel Norris!

Detroit Tigers pitcher and friend of the Foundation, Daniel Norris, recently invited five just keep livin students and two JKL teachers out to Angel Stadium to watch his Tigers take on the Los Angeles Angels of Anaheim. The JKL crew received the VIP treatment, including the opportunity to come out onto the field to watch batting practice before the game! The students really enjoyed meeting Daniel himself and learning about his journey to the MLB and the way his motto to “just keep livin” has helped him remain resilient and positive despite the challenges he has faced throughout his journey. The kids especially got a kick out of seeing the phrase “just keep livin” stitched onto Daniel’s glove in gold… Read More »

just keep livin Foundation Expanding to Cleveland

What’s Matthew McConaughey been doing in Cleveland recently? In addition to filming his upcoming film, White Boy Rick, he’s also been working hard to bring our just keep livin afterschool fitness and wellness program to two local high schools he developed a soft spot for while filming nearby – John Adams and Martin Luther King Jr. Matthew recently chatted with Katie Couric for Yahoo News about the affinity he’s developed for the resilient city and what he hopes to bring to students there through the j.k. livin program. Check out the piece here: https://www.yahoo.com/katiecouric/matthew-mcconaughey-living-cleveland-144021747.html

Beach Day with the Jimmy Miller Memorial Foundation

For our JKL Los Angeles End of the Year Celebration, we were thrilled to team up with our friends at the Jimmy Miller Memorial Foundation. This organization is doing remarkable work through providing free ocean therapy classes and surf lessons to veterans, foster children and inner city youth. On Saturday, May 20th, we brought over 90 JKL students to El Porto Beach in the South Bay for a day filled with sunshine, laughter, physical challenges, and peer to peer motivation. For many of our students, it was their first time getting on a surfboard and for some, it was even their first time in the ocean. The event itself helped bring to life the four major tenants of the JKL… Read More »

Lip Sync Battle Field Trip

The just keep livin program at Animo Inglewood Charter High School recently had the chance to visit the set of Spike TV’s hit show “Lip Sync Battle,” thanks to our generous friends at Casey Patterson Entertainment. This was an amazing experience for both students and staff who were treated like VIP guests throughout the duration of the field trip. The afternoon kicked off for our JKL students in their very own VIP area where they were able to watch a live taping of the show. Host LL Cool J gave multiple shout-outs to JKL during the taping which made our students go crazy! Celebrities Rumer Willis and Bryshere Y. Gray battled it out and put on amazing performances for the… Read More »

Mack, Jack & McConaughey 2017 – That’s a Wrap!

From April 19th – 22nd, the just keep livin Foundation team was in Austin, TX for our annual “Mack, Jack & McConaughey” (MJ&M) fundraiser. This is our fourth year partnering with Texas coaching legend Mack Brown and recording artist Jack Ingram on this joint fundraising effort. The festivities consisted of several fun-filled events including a golf tournament, a Jason Wu fashion show presented by Neiman Marcus, and two nights of live music featuring performances by Miranda Lambert, Kris Kristofferson, Little Big Town and many more! A fantastic time was had by all, and most importantly, we were able to raise more than $2.5 million to help empower kids! We are honored to be one of the charitable beneficiaries (along with… Read More »

A Successful 2017 Amazing Race

On Saturday April 8th in New Orleans, hundreds of participants came out to support this year’s Amazing Race fundraiser, running through the French Quarter collecting clues in a daytime scavenger hunt benefiting the just keep livin Foundation and Brittany & Drew Brees’ Brees Dream Foundation. We were thrilled to see some of our j.k. livin students from Warren Easton, Edna Karr and Landry Walker high schools come out fired up to race and meet Matthew McConaughey and Drew Brees! Clues hidden at various locations throughout the area led racers, among other locations, to an apartment on historic St. Charles Avenue where Drew and Matthew stood out on the balcony tossing the football down to the lucky competitors. The competition culminated… Read More »

Humana Rock ‘n’ Roll Dallas Half Marathon

On Sunday March 19th, a group of just keep livin students from our Dallas-area programs participated in the annual Humana Rock ‘n’ Roll Dallas Half Marathon. The runners – from L.G. Pinkston, Eastern Hills and Sam Houston high schools – were able to challenge themselves while also having a lot of fun with their peers, and are now basking in the sense of accomplishment after completing this challenging race! j.k livin participants were able to finish strong, even while battling warmer-than-usual early-spring temperatures. Perhaps it was the extra support they received from JKL partner, Brooks Running Co., who not only created a large banner wishing JKL runners luck in the race, but also donated new running shoes to all… Read More »

Jason Wu Announced as Featured Designer at Mack, Jack & McConaughey 2017

Mack, Jack & McConaughey (MJ&M) announced today that iconic fashion designer Jason Wu will show his latest collection at the exclusive MJ&M fashion show and luncheon at the JW Marriott in Austin, Texas on April 21. The show is hosted by our very own Camila Alves McConaughey, along with Sally Brown and Amy Ingram with support from Neiman Marcus. “I have been a fan of Jason Wu for a long time,” said Camila Alves McConaughey. “I believe he really knows and understands how to flatter the female figure. I am thrilled to host him in Austin, and know the runway show and luncheon guests will love seeing the latest collection and hearing the personal inspiration behind it.” Jason Wu is… Read More »

Valentine’s Day Field Trip at Carter High School

To celebrate Valentine’s Day, the just keep livin program sponsored by Target at Carter High School in Dallas decided to visit a local nursing home in order to surprise some of the residents on this special day. Students enjoyed their field trip to the Millbrook Nursing Home, where they passed out chocolates and homemade cards and spent time talking with and getting to know the residents. The kids were excited about doing this and very engaged, loving that they were able to brighten the day for these men and women and bring smiles to their faces!

Zumba Party at Sunset High School in Dallas

The just keep livin program at Sunset High School in Dallas was excited to host their first “JKL Zumba Party” recently! The class was led by Teresa Escobar who runs a Zumba studio down the street from the school. Students were taught a high intensity workout for an hour and they loved the energy, dance moves and music! For many of the students, this was their first time participating in a Zumba class and they found they have a passion for this type of workout! Just keep livin teachers decided to open the session to the entire school – staff and students – as part of an ongoing recruitment effort for their jkl program. We loved this recruitment tool to… Read More »

Guest Speaker: Kayla Caldwell

Six-time National Pole Vaulting Champion and accomplished gymnast Kayla Caldwell stopped by our just keep livin program at Pinkston High School in Dallas recently for a guest speaking engagement. Kayla spoke to our students about her trials and tribulations within the track & field world. She also shared her experience from the 2016 Olympian Trials in Eugene, Oregon, where she unfortunately fell short of making the roster. She encouraged our students to always remain dedicated to the goals they have, because hard work and consistency will make them a reality. This was a very special day for many of our JKL students who are aspiring track athletes themselves. Kayla is currently coaching competitive gymnastics and is looking forward to having… Read More »

Miranda Lambert to perform at our Mack, Jack & McConaughey Fundraiser on April 20th

JUST ANNOUNCED – Miranda Lambert will be headlining the Mack, Jack & McConaughey (MJ&M) Gala on Thursday, April 20th! We are honored to be a selected beneficiary of this incredible event working to empower kids! Come join us in Austin for this exciting concert! Come enjoy the LIVE music on Thursday, April 20th for an exciting concert! Tickets are available to the public on Friday, February 3rd at 10 a.m. To learn more about MJM: www.mjm2017.com Texas native Miranda Lambert has won seven consecutive Academy of Country Music Female Vocalist of the Year awards and was the first woman to have won the Country Music Association Awards’ Album of the Year twice.  Miranda has two Grammy Awards and has received… Read More »

One Voice Community Service Event

Before school let out for the holidays, our Los Angeles programs spent a great afternoon volunteering with an amazing organization called One Voice helping assemble holiday food boxes for underserved families here in the LA area. We may be biased, but the staff at One Voice has always given our students GLOWING reviews, saying they are the hardest working, best behaved kids they’ve ever had volunteer! We love that our students get the opportunity to give back impact, which positively impacts both their community as well as the students themselves. We really appreciate One Voice LA for allowing our jkl students to come and be a part of this great cause that touched so many families during this past holiday… Read More »

Los Angeles Lakers Youth Foundation Basketball Clinic

To kick off the month of December, we partnered with the Lakers Youth Foundation to set up an amazing basketball clinic for some of our LA students. The Heart of Los Angeles (HOLA) athletic program hosted the basketball clinic at their Lafayette Recreational Facility. The Barton Bros fitness team led a heart-racing agility session focusing on body balance, strength and endurance. Following that, the Laker Youth Foundation basketball staff taught our jkl students the fundamentals of dribbling, footwork techniques and shooting formation. Thank you so much to the Lakers Youth Foundation and HOLA –  our students had a phenomenal experience! We look forward to further collaboration, expanding these partnerships and providing more fitness activities for our programs in the near… Read More »

SING Benefit Screening hosted by Reese Witherspoon and Matthew McConaughey

On Sunday, December 11th at the Aero Theater in Santa Monica, CA, we hosted a special pre-release screening of the animated musical film, “Sing,” to benefit the just keep livin Foundation and Girls Inc. Two of the actors from the film, Academy Award Winners Reese Witherspoon and Matthew McConaughey, were on-hand to mingle with friends and fans at a VIP Meet & Greet where guests could pose for photos with the charitable stars before they introduced the film. A crowd of nearly 400 came out to support the festive family event, where they were treated to a variety of delicious snacks, including treats from Chef’s Cut Real JerkySkinny Dipped AlmondspopchipsSprinkles Cupcakes, … Read More »

Target’s Holiday Dinner Party Benefiting j.k. livin

On Tuesday, December 6th, we were thrilled to attend Target’s intimate and festive holiday dinner party at The Joule Hotel in Dallas co-hosted by our very own Camila Alves McConaughey, who is a Target lifestyle expert. Camila, along with several popular lifestyle bloggers in Dallas, got to design her own holiday-themed tablescape using only products from Target’s home collection, and the results were absolutely stunning! From the string quartet and glasses of bubbly to the photo booth with Santa props and the D.I.Y. candy bar, it was definitely a night to remember. And in the true spirit of the holidays, Target named the just keep livin Foundation as the beneficiary of the event, donating a generous $10,000 to our afterschool… Read More »

Meet Matthew McConaughey at the SING Premiere!

You and 3 guests will have the opportunity to meet and take a photo with Matthew McConaughey at the official premiere of SING on Saturday, December 3rd in Los Angeles. You will also attend the after party! SING, produced by the team behind “Despicable Me” and “The Secret Life of Pets,” is the story of a koala named Buster Moon who has one final chance to restore his theater to its former glory by producing the world’s greatest singing competition. The film stars Matthew McConaughey, Scarlett Johansson, Reese Witherspoon, Leslie Jones, Nick Offerman and many more. We love that the film’s message is about dreaming and believing in yourself, which is so relevant to the work our Foundation does to… Read More »