News


Matthew McConaughey’s Spanish language COVID-19 PSA

JKL Founder Matthew McConaughey recently teamed up with Mexican championship boxer Canelo Alvarez to encourage Spanish speakers to wear masks or face coverings when out in public. McConaughey said after Austin mayor Steve Adler told him the message about wearing masks wasn’t getting to the Spanish-speaking community, he wanted to help change that. “I started doing research and found that the message also wasn’t sufficiently getting to the Hispanic population in Texas, the United States and in Mexico,” McConaughey said. The PSA, “El Corona en la Lona,” urges viewers to stay home, but if that isn’t possible, to always wear a mask or bandana. “I needed to find a face and a voice that Hispanic communities could look-up and would… Read More »

NBA Player Kevin Love Teaches JKL Students That “Dreams Don’t Have Deadlines”

As we all adjust to the new social distancing norms, we’ve been hosting regular Zoom calls to check-in on our students and faculty, and we’re excited to share that one of our most special calls included five-time NBA All-Star Kevin Love of the Cleveland Cavaliers! During a Zoom session with our Cleveland just keep livin students and teachers, Love shared words of inspiration and encouragement. An especially touching moment came when he shared his list of “160 dreams”, telling our students that “dreams don’t have deadlines” and sharing with them the importance of “falling in love with the journey” of creating goals! Love’s words motivated our students on every level, inspiring them to “attack each day” while also focusing on… Read More »

JKL Founders Give Back During COVID-19

just keep livin Foundation Founders Matthew and Camila McConaughey have been inspiring us with their widespread relief efforts during these difficult times. Perhaps you’ve seen one of Matthew’s public service announcements urging Americans to stay home, sharing encouraging words about taking care of each other, or masquerading as “Bobby Bandito” donning a just keep livin bandana and giving a lesson on how to make a personal face mask.  Camila has combined staying fit with giving back through her frequent workouts on Instagram LIVE, which are free but which encourage donations to JKL’s fundraising campaign. Check out @camilamcconaughey on Instagram to join in on these workouts! Additionally, Matthew and Camila have teamed up with Bethenny Frankel’s BStrong organization to provide 80,000… Read More »

Help Us Feed the Students and Families We Serve During These Difficult Times

The Coronavirus has shut down countless schools. Many are Title 1 schools that serve lower income families where on average 80% of the students depend on the free meals they get daily at their schools. Now, they don’t have it. Please join the just keep livin foundation’s efforts to provide meals for these students and their families by clicking HERE where 100% of the funds raised will go to feed them in this time of need. In the meantime and all times, thank you for your support, and just keep livin.

Mack, Jack & McConaughey 2020 – Shift to Virtual Event

We are so thankful for your commitment to MJ&M and our charity beneficiaries over the years.  Because of YOU, kids lives have been saved and there is much work still to do.  We are as committed as ever to our mission, our beneficiaries and their work, and to continuing the best event anywhere.  Because of the COVID‐19 virus and the need for temporary social distancing to preserve public health measures, we decided to call an audible – make a pivot – improvise and shift MJ&M 2020 to a virtual event, on the same date as originally planned: Thursday, April 23rd. Said MJ&M Event Producer, Jennifer Stevens of the JHL Company, “The mission of MJ&M is important no matter the circumstances… Read More »

JKL Students “Have Courage” With HITRECORD

Our just keep livin students at Fairfax High School in Los Angeles were lucky enough to get a visit from the team from HITRECORD, an online collaborative platform started by the actor, Joseph Gordon-Levitt, where people all over the world come together to collaborate on creative projects including short films, writing, music, and photography. The idea behind HITRECORD is for creativity to build upon itself in a virtual space. At Fairfax, students were shown a few writing prompts based on our jkl monthly quote about having courage, and were able to use the prompts as jumping off points to let their creativity come through. Then the students took turns reading each other’s pieces aloud, thus showing courage themselves. We loved… Read More »

Joining Forces with the Cleveland Cavaliers!

On Monday, January 20th, our JKL kids from John Adams High school in Cleveland volunteered to help run the Cavalier Academy youth camp at the high school! The Cleveland Cavaliers are committed to inspiring youth to grow the game of basketball. Our students had so much fun assisting the coaches to create a positive environment, build confidence, motivate the kids and assist the coaches! After a fun filled event working with youth from around the surrounding area, our students were so grateful to have the opportunity to attend the Cavaliers/Knicks game that evening! A great big thank you to the Cavaliers Organization for providing that experience for our kids!

A VIP Evening in Austin!

On January 15th, 100 just keep livin students from our four after school programs in Austin enjoyed a special evening with our Founders, Camila and Matthew McConaughey! The high schoolers were pampered with a Braid Bar, Glitter Bar and Mobile Barbershop before their private screening of Star Wars! Matthew and Camila were on-hand to welcome the students as they hopped off the bus, and Matthew spoke to the kids about the importance of “staying curious,” which was the “Monthly Quote” for January. And what’s a movie night without some yummy snacks? The kids flipped for the assortment of mini cupcakes from Sprinkles, the delicious popcorn provided by AMC Theatres, and the boxes of chicken sandwiches and coleslaw generously donated by… Read More »

The Best Way to Get Into the Holiday Spirit!

This Holiday season, our Los Angeles just keep livin programs brought over 100 students to volunteer for the One Voice Holiday Food Program. This was our 10th year partnering with One Voice at the Barker Hanger in Santa Monica. While there, we sorted and packaged food for 2,500 families living in poverty in the Los Angeles area. Our students had a great time listening to holiday music, sweating with smiles and working in teams to get everything done. We are so grateful for this partnership and love providing such a powerful community service opportunity for our JKL students. Said one of our JKL teachers following this event,“Participating in the One Voice Charity preparation event was awe-inspiring. The scale of the… Read More »

Let’s All Go To The Movies!

On Monday, December 16th, 75 of our just keep livin students were lucky enough to attend a pre-release screening of the powerful movie, Just Mercy. This must-see film tells the true story of Walter McMillian (played by Jamie Foxx), who with the help of young defense attorney Bryan Stevenson (Michael B. Jordan) appeals his murder conviction. At the conclusion of the movie, students got the opportunity to hear the inspiring life story of Adnan Khan who is Executive Director of Re:Store Justice, an organization that aims to reform the justice system. We are so grateful to AMC, film producer Scott Budnick, and Warner Bros Studios for making this happen and giving our students a night to remember!

Joining Forces with the Tennessee Titans

On Sunday, November 24th, our Nashville jkl programs gathered to lend a helping hand for the Tennessee Titans Annual Coat Drive. Prior to the Titans-Jaguars game, fans were encouraged to participate in the team’s annual coat drive. New and gently used coats of all sizes were dropped off at one of several collection sites outside of the Nissan Stadium where our jkl students were stationed to collect them! The following evening, our students gathered back at the stadium where they sorted the 650 coats that were collected! After they finished sorting the coats, the students were treated to a tour of the stadium, locker room and then the evening concluded with a dinner which all was hosted by the Titans… Read More »

Saturday Morning at the Ranch!

Our jkl students recently experienced a community service event ranch-style! On November 16th, a group of JKL students assisted in beautifying the E.L.S.A. Ranch in Agoura Hills, CA. E.L.S.A. (Experience Learning Support with Animals) is a nonprofit organization that serves individuals with special needs and at-risk youth through the benefits of equine-assisted activities in a ranch setting. They opened up their ranch for our students to enhance a few areas on their grounds. We spruced up the chicken coop, demolished the fence surrounding the horse coral, and weeded and cleaned out the garden area. Students and staff worked hand-in-hand together to accomplish a much-appreciated ranch cleanup with smiles and laughter. The event was a huge success and ended with a picnic… Read More »

A Fun Way to Lend Your Support

Looking for a new way to support just keep livin this holiday season? We’re happy to share that we are the charitable beneficiary of some amazing products these days! One of our wonderful JKL supporters, Rachel Miriam, is a designer who pairs up with celebrities and brands to create curated, customizable collections that benefit different nonprofits. We are honored to be receiving a portion of the proceeds from two of her current collections: Christy Carlson Romano’s “Yummy Collection” featuring personalized aprons, chef hats, oven mitts & more, and “AnnieBenton X RM,” a collection of personalized table décor to help make your parties even more chic! In addition to a charitable donation, we will be celebrating this… Read More »

Staying Hydrated

We are so grateful to Icelandic Glacial for supplying all of our just keep livin programs with natural spring water! We are happy to know that our students are provided with clean drinking water in bottles that are made from high grade PET-1, which is BPA-Free! In addition we love knowing that Icelandic Glacial was the world’s first bottled water to be certified as CarbonNeutral for both product and operation. Icelandic Glacial takes immense pride in running a completely sustainable operation fueled entirely by geothermal and hydroelectric power. To offset any of their emissions, the company invests in verified renewable energy, forestry and resource conservation projects around the world. Thank you, Icelandic Glacial, for keeping our 3000 students throughout the… Read More »

Spreading Kindness

On Sunday, September 22nd, all four of our Austin jkl programs partnered with the Kindness Campaign for a joint event at Akins High School! Through our partnership with TKC, the students participated in 4 activations with a focus of using kindness as the central tool that centered on self-image, emotional awareness, empathy, and community. We are so grateful to the entire team at The Kindness Campaign for providing such a powerful and positive experience for our students! For more information about The Kindness Campaign – visit www.tkckindness.org

Helping Our Students Succeed in the Game of Life

Our just keep livin students at North East High School in Austin were thrilled to receive a donation that will help them succeed not only on the playing field but in the game of life, as well! One of our supporters, an author and motivational speaker, was going to be participating in a conference in Austin and wanted to tie in a charitable component to his conference participation. He came up with the idea of sending “sports equipment with a message” to jkl teens. He had the conference attendees write “life advice” and positive messages of encouragement and support on the football, basketballs and volleyballs. We were so touched by this creative and impactful donation!

Joining Forces For a Good Cause

just keep livin Foundation founder Matthew McConaughey was the guest of honor at the 34th annual U.S. Venture Open. The annual event raised $5.2 million to help end poverty in Northeast WI. After more than 900 golfers played at six golf courses, McConaughey had a VIP meet and greet and was interviewed by Scott Van Pelt at the dinner reception for more than 1,260 attendees. All VIP attendees were gifted with a bottle of McConaughey’s Longbranch bourbon and he personally auctioned off autographed bottles to help raise funds for the event and the just keep livin foundation to empower high school students by providing them with the tools to lead active lives and make healthy choices. 

A Fashionable Night Out for a Good Cause

We were honored to be the charitable beneficiary of the Veronica Beard store opening in the Palisades Village complex in Los Angeles. The women’s fashion brand, co-founded by sisters-in-law Veronica Miele Beard and Veronica Swanson Beard, has generously supported JKL in the past as the featured designers of our Mack, Jack & McConaughey fashion show and through their “Veronica Beard Gives Back” program. On their recent visit to L.A., the two women took the time to visit the JKL program at Animo Inglewood High School, speaking to the students about setting goals and building a business.  “These kids are so smart and inquisitive. They asked such great questions. We have families that are so supportive, but there are so many… Read More »

Getting Creative While Helping the Planet

Guest Speaker Michelle Hammerman, former owner of Bare Bones (a clothing company), has a mission was to reduce chemical pollution waste through up cycling and the use of fruits and vegetables as natural dyes. Michelle brought a colorful interactive presentation to our Manual Arts jkl students. Michelle spoke on the importance of up cycling, the process of transforming by-products, waste materials, and unwanted products into new materials. Our jkl Students had a chance to create their own naturally died tie dye shirts using Avocado pits (brown color), Madder Root (orange color) and Log wood (purple). The process to get these colors was similar to making a big pot of tea, but with a lot more patience. This was such an… Read More »

An Inspiring Visit From Icelandic Glacial 

Drinking lots of water is key to maintaining a healthy lifestyle, and our partners at Icelandic Glacial – “the purest tasting water on Earth” – make it a lot easier to keep our JKL students hydrated! The company has generously donated water to our programs nationwide for the past few years, and our JKL students at Huntington Park High School in Los Angeles were thrilled to welcome their CEO, Reza Mirza, as a Guest Speaker.  Reza spoke to the students about growing up in India and how he got to where he is today. He shared a lot of insight and advice such as when he admitted that “there were a lot of people smarter than me, but none that… Read More »