The j.k. livin Story While filming Dazed and Confused, Matthew McConaughey was struggling with the passing of his father. It was during this time that he was overtaken by a saying that would soon change his life: “just keep livin” or “j.k. livin” as it’s called. Learn More » The foundation is a 501(c)(3) non-profit organization working in collaboration with other non-profit partners to have the greatest impact possible.