A Fashionable Night Out for a Good Cause

We were honored to be the charitable beneficiary of the Veronica Beard store opening in the Palisades Village complex in Los Angeles.

The women’s fashion brand, co-founded by sisters-in-law Veronica Miele Beard and Veronica Swanson Beard, has generously supported JKL in the past as the featured designers of our Mack, Jack & McConaughey fashion show and through their “Veronica Beard Gives Back” program.

On their recent visit to L.A., the two women took the time to visit the JKL program at Animo Inglewood High School, speaking to the students about setting goals and building a business.  “These kids are so smart and inquisitive. They asked such great questions. We have families that are so supportive, but there are so many kids that don’t and Matthew and Camila have given them a path and a place to go,” said Miele Beard.

The designers even invited one of our members, a Senior named Maggie who is going to Harvard in the Fall, to speak at the store launch event. Maggie did such a great job sharing her story with all of the guests and having her there with us helped bring the partnership full circle.

We are looking forward to collaborating with Veronica Beard again in the future!