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About

Our Mission

The just keep livin Foundation was started by Matthew and Camila McConaughey and is dedicated to empowering high school students to lead active lives and make healthy choices to become great men and women.

The j.k. livin Story

While filming Dazed and Confused, Matthew McConaughey was struggling with the passing of his father. It was during this time that he was overtaken by a saying that would soon change his life: “just keep livin” or “j.k. livin” as it’s called.Learn More »

The foundation is a 501(c)(3) non-profit organization working in collaboration with other non-profit partners to have the greatest impact possible.